Many artists are clueless when it comes to marketing their work, but thankfully we now have a great resource from art-marketing consultant Alyson B. Stanfield, of ArtBizCoach.com.
Books about marketing usually present ideas for self-promotion that I just would not feel comfortable using. The strategies that Alyson presents feel sincere and natural, not pushy or forced or artificial.
Alyson talks about how to share your work directly with potential buyers through electronic and traditional communication outlets. She addresses all the excuses we use that lead to our lack of success. I particularly enjoyed the chapter about putting together the dreaded artist statement.
I truly believe this book will be invaluable to any artist who wants to be more successful in promoting their work. It is accessible and easily understood with ideas and suggestions that are realistic and easy to implement.